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Specialist Certificates > Phase Two: Business Program (2 days)

Phase Two: Business Program (2 days)

(Will arrange assignment 2 weeks before, which must be finished in advance.)

Session One---How to Sell Training projects and program

  • Three different approach to building a training business
  • How to 'brand' yourself and create powerful impressions
  • The 6 steps sales process for selling training
  • How to get yourself known to training directors- 12 different techniques
  • Writing winning proposals
  • How to price yourself and create a niche for yourself.

Session Two- How to organize and market training seminars

  • 6 keys to selling out training events
  • How title your seminar 16 different ways to sell seminars and what works
  • 16 different ways to sell seminars and what works
  • How to increase seminar sales without increasing your marketing budget.
  • Common mistakes and what to watch out for.
  • Setting up a database- key to success

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