Strategic Management
Course Aims
- To develop the student understanding of the general principles of Strategic Marketing
Course Syllabus
- Market-driven strategy
- Situation analysis, including segmentation and learning capabilities
- Designing market-driven strategies, including issues of strategic positioning, value and innovation, and relationship strategies
- Developing market-focused programmes, including strategic brand management, value chain relationships, pricing and promotion, and sales and direct marketing strategies
- Implementing and managing market-driven strategies,including the design of market-driven organisations and strategy implementation and control
- The financial evaluation of marketing assets and strategies
Recommended Text
Book Title -:Strategic Management: Awareness and Change
Author -: Thompson & Martin
Publisher -: Thomson
ISBN No -: 978-1-84480-083-4
Additional Reading
Book Title -:Management of Strategy: Concepts and Cases
Author -: Hitt et al.
Publisher -: Thomson South-Western
ISBN No -: 0-324-36433-4
Book Title -:Strategic Management and Business Policy (9e)
Author -: Wheelan & Hunger
Publisher -: Pearson Prentice Hall
ISBN No -: 013-122551-0
International Marketing
Course Aims
- To develop the student understanding of the general principles of International Marketing
Course Syllabus
- Introduction:
- The approaches to entering international markets
- The Marketing mix for international markets
- The export order and physical distribution
- The organisation of International Marketing Activities
The nature of international Marketing, the importance of international Marketing to Irish Business
indirect export, direct export, gray market exporting, manufacturing facilities, assembly operations, strategic alliances, choosing among alternatives.
Product policy, product planning and development, product mix decisions, standardisation Vs adaptation, packaging, branding issues,pricing implications, communication and promotion, distribution decisions.
Handling the export order, physical distribution, structure of international physical distribution.
Main considerations in being organised internationally, organisational structures.
Recommended Text
Book Title -:International Marketing (8e)
Author -: Czinkota & Ronkainen
Publisher -: Thomson South-Western
ISBN No -: 0-324-31702-6
Services Marketing
Course Aims
- To develop the student understanding of Services Marketing
Course Syllabus
- Introduction :
- The Services Marketing Mix:
- Managing capacity and Managing Demand:
- Managing Service Quality:
- Strategy and Integration:
The nature and characteristics of services.The importance of services in the Irish economy. Frameworks for understanding services marketing. The Services marketing environment: Overview of Micro and Macro forces.
Understanding the customer experience, Designing and delivering services, Measuring productivity for services, Market research for services, the use of SERVQUAL
Creating and delivering the service product, Pricing decisions, Promotion and communication, Place decisions,The management of service personnel. Internal Marketing.
Strategies for capacity constrained organisations, adapting to fluctuating demand patterns, yield management
Managing Service Quality: Achieving service quality,improving service quality, application of TQM, Adding value through service quality,
Competitive positioning of services, Synergy in service operation, Corporate culture and services,Implementing service marketing strategies, Developments in Services Marketing – internationalisation, franchising.
Recommended Text
Book Title -:Prinicples & Practice of Marketing (3e)
Author -: David Jobber
Publisher -: McGraw Hill
ISBN No -: 0-07-709613-4
Business Policy and Management
Course Aims
- To develop the student understanding of Business Policy & Management
Course Syllabus
- Introduction & Scope of Management
- The External Environment and its impact on Business and Management
- Policy formulation, Implementation and Control
- Planning and Strategic Management
- Business and Managerial Control
- Business Ethics, Corporate Governance and the Social Responsibilities of Management
- Globalisation and its impact on Management practices and policies
- Organisation structures
- Managing diversity in today’s global environment
- Problem Solving & Management Decision Making
- Understanding and Managing and Motivating People
Recommended Text
Book Title -:Strategic Management and Business Policy (9e)
Author -: Wheelan & Hunger
Publisher -: Pearson Prentice Hall
ISBN No -: 013-122551-0
Administration of Case Study
The overall objective of this Case Study subject is to integrate the theories and knowledge attained from the different subjects contained in the Advanced Diploma Level.
The Case Study integrates the courses that the student has completed. Students are expected to suggest practical solutions to the problems that they have identified.
Students taking this examination will be provided with the Case Study and other background information and notes at least 30 days before the examination. Students are expected to analyse the case and to identify key issues and managerial problems which may require solutions.
At the examination, students will be given questions relating to the Case Study concerned. Students are then expected to suggest their solutions to the questions posed and to support their arguments with their appropriate rationale and reasons.
Examiners will be paying close attention to the reasoning and that has been applied in deriving the students’ recommendations and advice.
Qualifying Project and Internship Procedures
Registration and Entry Requirements
Possession of Professional Part 2 – Post-Graduate Diploma of the International Professional Managers Association in Management, Marketing or Computing
Project Duration
Minimum of six (6) months
Internship Programme Duration
Minimum of twelve (12) months
Supervision for Qualifying Project / Thesis
- A candidate for CIPM License for shall carry out the thesis work required for the research project under the direction of a supervisor or supervisors, of whom at least one shall be a licensed management related professional with a minimum of an MBA degree, appointed under approved conditions.
- Work on a research subject, other than field work, shall be carried out at the candidate’s place of work. In special circumstances a candidate may be permitted to conduct research at other places where suitable facilities are available; such permission will be granted on the condition that direction of the work remains entirely under the control of the supervisor appointed pursuant to Rule 3.
- After consultation with the International Professional Managers Association accredited representative in the country of the candidate and on written application from a candidate, a change of supervisor may be approved.
- Before approving the registration of an applicant as a candidate, Council shall be satisfied that adequate supervision and facilities for the proposed work are available.
Requirements for Research Subjects
- A candidate shall, not later than six(6) months after registration, submit the project proposal for approval. Once approved, the project proposal may not be changed unless prior permission has been granted.
- A candidate enrolled for a research project shall submit annually, to Council, a written progress report of their work for the project.
- A candidate shall submit to the International Professional Managers Association two months written notice of their intention to submit the thesis.
- On completion of the research project, a candidate shall submit a thesis embodying the results of their work undertaken in the project.
- The project shall be presented in a form which complies with the requirements set out in Rule 6 below and shall include a certificate indicating the extent to which the work has been performed by the candidate.
- A candidate may not submit as the major part of the (project) thesis any work or material which has previously been submitted for a degree of any University or other similar award of another Professional body.
- A candidate submitting a thesis for CIPM License for must comply with the following additional requirements:
a) the work shall comprise an original and significant contribution to knowledge of the subject;
b) the thesis must present an account by the candidate of the study; and
c) in special cases, study carried out jointly with other persons may be accepted, provided Council is satisfied that the contribution by the candidate to the joint study is adequate.
Procedures Governing the Preparation and Submission of the Qualifying Project
The thesis and other relevant work may be submitted for examination to the International Professional Managers Association provided the candidate has completed the required minimum period of registration for the degree and is registered (enrolled) for the CIPM License for which they are submitting the copies of their thesis.
- A candidate required to submit a qualifying project (thesis)for CIPM License by research shall submit to the International Professional Managers Association
a) a statement from their supervisor stipulating that the thesis is in a form suitable for submission for examination;
b) a verification statement confirming that the submitted work is the work of the candidate.
c) Three (3) bound copies of the thesis and supporting work for submission to examiners.
d) following examination of the thesis, the candidate shall make necessary corrections, if any, and present to the International Professional Managers Association two final bound copies of the project (thesis)
e) the thesis shall be written either in double-spaced or one and a half spaced typescript.
f) a digital copy of the final version of the thesis. The digital copy of the thesis will be accessible (subject to approved access restrictions requested by the author) through the International Professional Managers Association’s web site.
- The CIPM License will not be granted until the two final bound copies and digital copy are lodged with the International Professional Managers Association accompanied by a letter from the International Professional Managers Association Representative certifying that, if required, corrections have been satisfactorily completed.
- All copies of the thesis (both bound and digital) shall include a summary of approximately 200 words and a declaration signed by the candidate stipulating that the work has not been submitted for a degree to any other university or professional institution.
- Theses are to be prepared in accordance with the following specifications, save that variation may be approved after consultation with the supervisor:
a) the text of the thesis, normally in English, shall be in double-spaced or one and a half spaced typescript;
b) the size of the paper shall approximate International Standards Organization paper size A4 (297 mm x 210 mm) except for illustrative material such as drawings, photographs, printouts and sleeves for audio records, on which no restriction is placed; the paper used in all copies shall be white opaque paper of good quality;
c) the margins on each sheet shall be not less than 40 mm on the bound side, 20 mm on the unbound side, 30 mm at the top and 20 mm at the bottom;
d) in the binding of a thesis which includes mounted photographs, graphs, or similar method, or contains a back pocket, packing shall be inserted at the spine to ensure even thickness of the volume;
e) a completed and signed “Thesis Declaration”, shall be affixed to the inside of the front cover of each copy of the thesis submitted;
f) the thesis shall be presented in a permanent and legible form as original typescript, offset printing, or copy by other approved technique; and
g) there shall be a title sheet set out in accordance with the approved style sheet.
- The copies of the thesis provided for examination:
a) can be either spiral bound or bound in boards, covered with buckram; and
b) may be printed single or double sided on the paper.
- The two final bound copies of the thesis shall be presented in the following manner:
a) the thesis shall be bound in boards, covered with buckram;
b) the lettering on the spine binding will be 10 mm in height and will be:
- 15mm from the bottom and across – UOW;
- 70 from the bottom and across – the degree:
- underneath the degree, the year of submission of the thesis; and
- evenly spaced between the degree and the top, reading upwards, the name of the author, initials of given name or names first followed by family name;
c) no other lettering or decoration is permitted on the spine or elsewhere on the binding;
d) shall be printed single or double sided on the paper;
e) the text of the thesis shall be in double-spaced or one and a half spaced typescript.
- The digital copy of the thesis must be the final version approved as fulfilling the requirements for the CIPM License. It must be in an acceptable file format and organised in a logical file sequence. Consideration may be given from the digital copy for copyright or intellectual property reasons.
- A project(thesis) submitted for CIPM License shall be retained in the Library for record purposes, within copyright privileges of the author, and shall be public property and accessible for consultation at the discretion of the Librarian.
- To stipulate the wishes of a candidate for a higher degree regarding utilization of the contents of the thesis, the candidate is required to complete a “Thesis Declaration” available from the Institute:
a) Form 1 to permit the International Professional Managers Association Librarian to retain a copy of the bound and digital thesis for record purposes and grant public access to it; or
b) Form 2 to allow the International Professional Managers Association Librarian to retain a copy of the bound and digital thesis for record purposes and under certain conditions restrict access (see Code of Practice Supervision).
Examination of Thesis
- International Professional Managers Association shall appoint at least three examiners for the thesis, of whom at least one shall be normally a licensed member of the International Professional Managers Association or a licensed management related professional with minimum of an MBA degree, in areas where International Professional Managers Association licensed professionals are not available.
- A supervisor of a candidate may not be an examiner of a thesis submitted candidate.
- A supervisor of a candidate who has submitted a thesis shall provide a certificate indicating:
a) whether the supervisor is in agreement with the statement submitted by the candidate and
b) whether, in the opinion of the supervisor, the thesis is presented in a form that complies with the requirements and is prima facie worthy of examination.
- An examiner of a project for CIPM License by thesis shall be asked to report on:
a) whether the thesis provides evidence that the candidate conducted original research;
b) whether the thesis demonstrates that the candidate has made a significant contribution to the knowledge of the subject concerned;
c) whether the thesis reveals that the candidate has a broad understanding of the discipline within which the work was conducted;
d) whether the thesis contains material suitable for publication;
e) whether the candidate has presented the thesis in a manner and level appropriate to the field of research; and
f) whether the literary standard of the thesis is adequate.
- After examining a thesis, an examiner may recommend that:
a) the candidate be granted the CIPM License without further examination; or
b) the candidate be granted the CIPM License subject to revisions or corrections to the thesis; or
c) the candidate be required to resubmit the thesis in revised form for examination after a specified period of study and/or research; or
d) the candidate be required to attend an oral examination; or
e) the candidate be not granted the CIPM License.
- The candidate must make any revisions requested by the examiner/s, to the thesis within 12 months from the date of the Thesis Examination Committee Resolution. The candidate and their supervisor may request to the Chair of the Thesis Examination Committee for an extension to this period under exceptional circumstances. If the revised thesis is not received by the Institute within 12 months, the candidate will be awarded a fail.
Procedures for Examination of Work Submitted for CIPM License
- Each examiner shall make an independent report on the submitted work or works.
- Prior to the oral examination of an applicant for CIPM License, should such examination be deemed necessary, each examiner shall present questions for the examination.
- Should the examiners be not satisfied with the performance of the candidate in an oral examination, Council may permit the candidate to present for that examination on a second occasion at a time to be determined by the examiners.
- Should the examiners not agree in their recommendations or should, for any other reason, further opinion on the merit of the submitted work be needed, Council may appoint an additional examiner or examiners who shall make an independent report on the submitted work and who may, at the discretion of such examiner or examiners, conduct an oral or written examination on that work and on the general relevant field of knowledge.
- At the conclusion of the examination, the examiners will submit to Council a concise report on the merits of the published work and on the examination results and Council shall determine whether or not the applicant may be granted the CIPM License.
- Should the application for admission to the CIPM License fail, the person may make one only additional application after a period of not less than one year from the date of the original application.
- An applicant for admission to the CIPM License shall not be present at the relevant deliberations of the institute.
Qualifying Internship
Registration Entry Requirements
Possession of Professional Qualifying Graduate Diploma of the International Professional Managers Association in Management, Marketing or Information Technology
Internship Programme Duration
Minimum of twelve (12) months
Procedures Governing the Completion, Certification and Submission of Internship Manual
- A candidate for CIPM License for shall carry out the internship programme in the candidate place of work by filling all management related jobs performed by the candidate, at work in the space provided in the manual , everyday, Monday to Friday.
- The immediate Boss of the candidate shall, every week, certify in the manual that the candidate performed all the jobs listed in the manual by the candidate.
- In special cases, however, a candidate may be permitted to do his/her internship at other places where suitable facilities are available; such permission will be granted on the condition that the weekly certification of the manual shall be performed by International Professional Managers Association Representative or his/her accredited representative.
- Every month or every three months where the candidate is more than 200 kilometres away from the International Professional Managers Association Representative, the filed and certified manual shall be submitted to the International Professional Managers Association Representative for stamping.
Manual submitted late for stamping shall be rejected, and in which case, the candidate will have to restart the whole process again from the beginning.
Examination of Internship Manual
- International Professional Managers Association shall appoint at least two examiners for the Internship Manual of whom at least one shall be normally a licensed member of the International Professional Managers Association or a licensed management related professional with minimum of an MBA degree, in areas where International Professional Managers Association licensed professionals are not available.
- An examiner of Internship Manual for CIPM License shall be asked to report on: whether the Internship Manual is properly filled and all the jobs listed as performed are management functions and the experience listed as gained are adequate for granting of license.
- After examining an Internship Manual, an examiner may recommend that:
a) the candidate be granted the CIPM License without further oral examination; or
b) the candidate be required to attend an oral examination on the Internship Manual ; at the end of which it shall be decided whether to recommend for the granting of license or
c) the candidate be not granted the CIPM License.
- The candidate must make any revisions requested by the examiner/s, to the Internship Manual within 12 months from the date of the Internship Manual Examination Committee Resolution. If the revised Internship Manual is not received by the Institute within 12 months, the candidate will be awarded a fail.
Procedures for Examination of Internship Manual Submitted for CIPM License
- Each examiner shall make an independent report on the submitted Internship Manual .
- Prior to the oral examination of an applicant for CIPM License, should such examination be deemed necessary, each examiner shall present questions for the examination.
- Should the examiners be not satisfied with the performance of the candidate in an oral examination, Council may permit the candidate to present for that examination on a second occasion at a time to be determined by the examiners.
- Should the examiners not agree in their recommendations or should, for any other reason, further opinion on the merit of the submitted Internship Manual be needed, Council may appoint an additional examiner or examiners who shall make an independent report on the submitted Internship Manual and who may, at the discretion of such examiner or examiners, conduct an oral or written examination on that work and on Internship Manual. At the conclusion of the examination, the examiners will submit to Council a concise report on the Internship Manual and on the examination results and Council shall determine whether or not the applicant may be granted the licence..
- Should the application for admission to the CIPM License fail, the person may make one only additional application after a period of not less than one year from the date of the original application.
- An applicant for admission to the CIPM License shall not be present at the relevant deliberations of the institute.