Logo
  • Contact Us
  • Membership Login
  • Home
  • About Us
  • Professional Services
  • Affiliates
  • Membership
    • Membership Grades
    • Membership Fees
    • Application
  • International Journal
  • News
  • Education and Training
  • Specialist Certificates
  • Executive Programmes
  • Code of Conduct
  • Conferences
  • CPD
  • Graduates
  • Management Competences
  • PEQP
Specialist Certificates > Specialist Certificates - Malaysia

Specialist Certificates - Malaysia

Certificate in Mobile Marketing

Introduction to the programme

Marketers, Business Owners, Branding & PR Professionals Need to Capitalize on the fastest growing media with Mobile Marketing

40% of smartphones visitors will leave a site if it is non-mobile optimized.

There are more than 550,000 apps in iTunes.

Yet most businessesdon't have a mobile app to connect with their customers.

More than 75% of Businesses today do not have a complete Mobile Marketing Solution. They are NOT mobile ready. Yet, the trend today is that more people in the world own a mobile device compared to a toothbrush and the media landscape is rapidly changing with the rise of smartphone users. In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.


By 2014, mobile internet will take over desktop internet and even now, it is a fact that people will search for information on their mobile in times of need.

Yet it is alarming that businesses are not embracing this media as fast as they should. Businesses will need to plan forward when it comes to reaching out to their customers. Today, most people do not read newspapers. They get their news on iPhones, iPads, Android Phones and laptops. So if businesses continue to market only on traditional media, they will not be able to reach their prospects anymore. Their customers will want to find them on their smartphones, failing which they will go to the competitors!

“These are overwhelmingly positive numbers. They are so compelling that if business owners do not have a smartphone app strategy in place right now they are in danger of being left behind by their competitors.”

Senior Analyst
Mark Beccue
ABI Research
8th May, 2012
Now with the rise of smartphones and mobile app, the landscape is going through major changes and corporations will need to understand how these technology and media changes affect the way they communicate, promote, market or run their business.

As marketers, we need to enhance ourselves with knowledge and tools related to these innovative marketing technologies so that we can help businesses to increase net profits without increasing marketing budgets. And to assist organisations to leverage on SoLoMo Tools in particular Mobile Marketing to enhance communication and networking process internally and externally.
Objectives

The program provides a well-researched and complete 3-day high impact learning opportunity with project assignment to achieve the following learning objectives.
On completion of this course, participants would be able to:

  1. Identify the target audience of the organization’s products & services
  2. Implement marketing reengineering and outline the overt benefit, reason to believe and dramatic difference of the organization’s products and services
  3. Understand the framework and components of a SoLoMo (Social, Local, Mobile) driven marketing system
  4. Understand what is mobile marketing, in particularly MOBILE APP marketing, and its landscape
  5. Understanding the audience and how they engage via mobile phones
  6. What are the different components of mobile marketing and how to leverage on them for business objectives?
  7. What are the characteristics of successful mobile marketing campaigns and the top mobile apps and some case studies
  8. Design a mobile marketing blueprint
  9. Getting started and how to implement your mobile marketing plan
  10. Evaluate the return on investment of mobile marketing

Participants will learn not just the WHY and the WHAT but most importantly, they learn HOW to use Mobile Marketing to stay ahead of their competitors.

They will get STEP-BY-STEP action plan to DESIGN, BUILD, OPERATE and MAINTAIN a mobile driven marketing funnel to:

  1. Find and connect with your right audiences,
  2. Create compelling communications that will attract strong interest and attention,
  3. Establish credibility and trust with prospects
  4. PREsell their prospects about their products and services to increase conversion rates.
Programme Structure

Participants can take up to 3-6 months to complete the programme depending on how fast you can complete your LIVE mobile marketing campaign/assignment.

Overview of the Structure:

  • Phase 1 – Training
    • 3-day face-to-face practical and interactive workshop
  • Phase 2 – Coaching
    • 3 monthly group coaching sessions/ clinics (skype/face-2-face)
  • Phase 3 – Practical & Assignments
    • 1 main project submission on a LIVE mobile marketing project
No Module Name
1. Module 1 – Introduction to SoLoMo and Mobile Marketing
2. Module 2 – Marketing Reengineering & Marketing Physics
  • Target Market
  • Law of Overt Benefit
  • Law of Reason to Believe
  • Law of Dramatic Difference
3. Module 3 – Framework & Landscape of SoLoMo Marketing
  • Social Media Marketing
  • Location-Based Marketing/ QR Code marketing
  • Mobile Marketing
4. Module 4 – Mobile Marketing - Understanding the Audience
  • Knowing the audience profile and their expectations/needs
  • Understand how they engage via mobile phone/ buying behavious
  • Different usages on the mobile phone
  • How Businesses are using mobile marketing?
  • Is Mobile Marketing the right media for your business
  • Mobile Power User
  • A huge untapped audience?
5. Module 5 – Mobile Marketing Components & Considerations
  • Mobile Website
  • Mobile App
  • Mobile Messaging (SMS)
  • Mobile Video /MMS
  • Others
6. Module 6 – Mobile Marketing Strategies & Conversions
  • Increase in revenue with mobile marketing
  • B2C vs B2B mobile marketing
  • Landing page
  • Driving customers to your business
  • Conversions - prospects to customers
  • How to get message across/ get high respond rates
7. Module 7 - Mobile App Marketing & Strategies
  • Understand what is mobile app
  • Grand slams, base hits or no wins?
  • What are the characteristics of winning apps, some case studies
  • What is your USP/benefits of your app
  • Who do you target
  • How to promote your mobile app/ generate demand/ build community
  • Competition
  • Appvertising, AdMob, MobClik, Pay Per Install, Paid Search
  • Using Mobile Display Ads to sell?
  • Discounts & Deals?
  • Using SoLoMo & other Traditional Marketing & PR methods to promote your mobile app
  • Marketing cycle/ timing
  • A look at Apple Top 100 apps, how to get into Apple selected list of apps
  • Develop a brand
  • Promotion & Cross Sell
  • Pricing, free or paid, misconceptions, in-app pricing
  • Budget, cost/benefit
  • Classic Mistakes to avoid
8. Module 8 - Mobile App Development
  • Different Platforms (Apple, Android, HTML5, Windows etc)
  • Different ways to develop an app (the hard vs the easy ways)
  • App naming, creative, text, icon, graphics
  • Website apps, native apps
  • Mobile sites vs Mobile app
  • Smartphone features
  • Keywords, Mobile Search (vs regular search)
  • Design, sequencing, interactions
  • Mobile ecommerce
  • Mobile display ads, providers
9. Module 9 - Getting Started/ Implementation
  • Mobile Website
  • Mobile Apps
  • Jump-start mobile app development
  • MOBILE MARKETING CHECKLIST
10. Module 10 – Return on Investment of Mobile Marketing
Methodology

The instruction process is structured based on accelerated learning concepts and application. The activity-based learning process includes a cross spectrum of, individual discussions, simulations, and resource feedback. The workshop sessions are enriched by audio-visual materials and experiential group dynamics to reinforce learning. The feedbacks have always echoed one common conclusion: Never a dull moment.

Who Should Attend?

This course is targeted at:

  • Business Development Manager concerned with exploiting new business opportunities through contacts found on mobile media

  • Marketing Manager (Marketing Communications) concerned with the development of message to be used on mobile media to communicate to the market

  • Marketing Manager (Product Marketing) concerned with using mobile media to generate solution awareness, differentiation and demand.

  • Product Manager concerned with using mobile media to as an informal customer support channel to provide technical expertise when delivering a particular product or service to the market

  • PR & Branding Professionals on exploiting this new mobile media for branding and public relations activities

  • Business Owners, CEOs who need to have overview and understanding of this new media and how it will impact your business.

Participants should have experience in at least developing and planning sales and marketing activities on other traditional media platforms.

Resource Consultants

Willy Lim was a Singapore Government Public Service Commission Scholar, graduated from National University of Singapore with a Masters Degree in Computer Science. He served in the defence industry as a business consultant in the area of operations research. Despite his high salary and excellent employment benefits, he aspired to be an entrepreneur and strike out on his own.

Shortly after the dot-com bust in 2001, he started his direct marketing business in the midst of a recession. He made a bold decision to break his bond, repaid the Singapore government S$30,000 in liquidated damages and committed to his direct marketing business full-time.

He started his direct marketing business in Singapore and rapidly expanded to Malaysia in 2002. In 2003, Willy Lim ventured into Xiamen, FuJian Province of China. By incorporating a system driven business model using the NPQ Marketing Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. In one occasion, he built and trained a FMCG sales team from zero to over USD 200,000 of monthly revenue in less than 6 months. Willy Lim has since trained more than 10,000 direct marketing sales representatives for a New York Stock Exchange public listed company in the Fast Moving Consumer Goods industry.

A Certified Professional Trainer from the International Professional Managers Association (IPMA), UK and a veteran direct marketer with a computer science background, Willy founded NetProfitQuest with the mission of assisting business owners to attract more clients, convert more sales and generate more referrals through Marketing Reengineering, Social Media Marketing & Business Coaching. Together with co-founder of NPQ Mr. K C See, he developed the first “Certificate in Social Media Marketing” in Asia.

Willy is a well sought after speaker in the area of social media marketing. He was an invited speaker at “Marketing in Social Age” hosted by Microsoft Singapore, “Social Media Marketing 2010” organized by Marcus Evans Conferences and “The Internet Show 2010” organized by Terrapinn, among many others, to share his experience and ideas on social media marketing with marketers and C-level executives.

Willy is also a celebrity columnist with Asia’s fastest growing business magazine, the “SME & Entrepreneurship Magazine”. His monthly column “Social Media Marketing with Willy Lim” provides invaluable insights for SME business owners to learn about marketing on the new media.

K C See is a Coach, Trainer and a Business Consultant. A Chartered Accountant and Chartered Secretary, also holds a Certificate in Direct Marketing from the Australian Direct Marketing Association. K C had his initial training as an auditor in Ernst & Whinney, an international accounting firm before embarking on a career in accounting in various organizations.

In 1984, K C started his own consulting organization, the Quest Group and has since taken the organization into 6 Asian cities.

In 1989, he went into publishing and launched the Women at Work magazine which was at that time the only English business magazine for working women in Asia. In 1994 he met Robert Kiyosaki and worked with him promoting Robert’s program in Asia. He was acknowledged in two of Robert’s book including, “Rich Dad, Poor Dad”. In 1997 KC started MasteryAsia, a mentorship organization that is dedicated to helping individuals achieve financial independence through education and coaching. One of the MasteryAsia’s community: the Money Mastery community has over 7,000 members in 22 different countries working together to create wealth through multiple sources of income and achieving their life’s passion.

He wrote five books, one of which was translated to five languages. His bestseller is “Leveraging Time to create Wealth” and the latest is his management book, “Quest for Excellence: An Asian Executive guide to personal performance, productivity and profits”. K.C himself is featured in the book, “The S-Files- a Compilation of 20 Successful Malaysians”.

K C was popular with his column in a newspaper The Star entitled “Quality through People”. He is a regular contributor to business magazines and has been interviewed on radios and televisions in the region including Channel News Asia. He did a series of Positive Business Minutes for Singapore’s News Radio 93.8FM.

In 1999, K.C. started an e-learning portal, which went to 25 countries in a year and won second prize at the 2001 E-symposium, Singapore in a contest that was managed by Accenture (formerly known as Andersen Consulting),Cisco Systems, Compaq, EMC, i2 Technologies and Microsoft.

For Enquiries, Please Contact:
Quest Digital Marketing Institute
(A division of Quest Learning Sdn Bhd)

Quest Learning Sdn Bhd
9-5, Jalan 8/146,
Bandar Tasik Selatan,
57000 Sungai Besi,
Kuala Lumpur, Malaysia.

Tel: +603-9059 6218
Fax: +603-9059 5908
Email: qdmi@qscasia.com
Website: www.quest-digital-marketing-institute.com

The Certified Professional Trainers (CPT) Programme

Download Programme Info (CPT Brochure)
  • A most comprehensive career development and mentorship programme providing all the necessary competencies and resources required for a rewarding profession as a Professional Trainer
  • Provides One Year mentorship and lifetime membership.
  • The ONLY trainers’ program that covers the Business of Training and uses an integrated training approach

10 Reasons that make Certified Professional Trainer different
  1. Online and classroom learning experience. Highly hands-on with real-life practical experience in addition to classroom practise.
  2. You get guidance from 2 Coaches
  3. Covers the Business of Training; learn how to market yourself as a professional trainer.
  4. Graduates from more than 16 countries
  5. Large training network and opportunities training projects after completion
  6. Proven with 21 years track record
  7. International accreditation
  8. The only programme with apprenticeship opportunities
  9. Training franchise and content available
  10. Guaranteed Results

 

8 Reasons why people want to be a Certified Professional Trainer

The CPT Mentorship Programme is designed with the purpose to help trainers and would-be trainers to be successful with their training and coaching career. There are 8 key reasons why people enrol in this programme. To find out if this course is suitable for you, find out if any of the descriptions below fit you.

1. You can do what you love - teaching your passion

Many of those who join the CPT programme want to pursue a profession in training as they have a passion they want to share and teach others - be it a hobby or a skill that they are proud of. Teaching one’s passion also moves them up a level, from practitioner to teacher and eventually, they became a “guru” in their own area.

2. You can earn additional income through training

More than 70% of the people who came into the CPT programme hold full time jobs. They took up this course to increase their income sources through training, either part time or full time. While a seasoned trainer can earn as much as USD 2,000 to USD 3,000 per training day, a new trainer can easily ask for USD 1,000 or more. However the most attractive part of this profession is the flexibility of time.

3. You can becomes a more competent trainer in your organisation

If you have been training or teaching for some time, the CPT course further provides you with advanced training that would enable you to engage your audience more and be more impactful. You will be able to acquire new skill and techniques that will give better results. These include learning how to invigorate your audience, deal with difficult participants and how to make even the most mundane technical training into interesting and engaging learning experiences. This course caters to all levels, from seasoned trainers to those without any experience in training.

4. You can part of a community of top level fellow trainers

One of the challenges faced by people who want to pursue a career in training is the lack of contacts and support from other trainers. The CPT Alumni meets regularly provide a strong community for all graduates to network and pass on referrals, advice and even give moral support to each other. Many of the graduates have been able to get training assignments and contracts through recommendations by other fellow graduates.

5. You can possibly secure training assignments through Quest

Apart from training projects, Quest provides other opportunities for graduates such as coaching and consultation work around the region. This is especially appropriate if there is a match between the graduate's area of expertise and Quest's business areas. Some may be involved in joint marketing projects or as marketing partners for certain training products or events. It is possible that Quest, in turn, help market and promote programmes that are designed and owned by CPT graduates.

6. You can enhance your existing business through training

For some, training is one way to expand one’s existing profession/business. This includes professionals like doctors and lawyers who can use training as a tool to escalate their personal branding. Running seminars and talks on related topics is one way where professionals can increase their business visibility and help their primary profession/business. Aside from that, it is also a way to add value to their primary services. This is applicable for those who are in insurance, financial planning, network marketing and real estate where training is an important enabler.

7. You can become a Quest licensee and use Quest’s proven programmes

A CPT graduate can apply to be certified to use Quest standard programmes and be approved as a Quest Licensee and Associate Trainer. This enables CPT graduates to start their training business quickly without having to wait for their programme to be designed. There will however be a need to ascertain the trainer's suitability, competency and commitment. Upon approval, he or she will be given the necessary training and tools to carry out the training on their own.

8. You can monetise your past experience and expertise as a trainer even before retire

Having acquired certain expertise and a wealth of experience during their career, retirees or soon-to-be retirees can turn their experience into a potential passion income whilst enjoying their golden years. Hence they don't need to put their experience and expertise to waste. This is a profession they can work from home and at their own pace and leisure. For some whose retirement some time away, this is a potential Plan B should anything happen to their existing job.

Objectives  

Our key mission is to help people who are passionate about training to become a professional trainer and to start building a successful training business whether full time or part time.


At the end of the programme, you will be able to:

  • Run impactful training programmes that would deliver measurable results
  • Select appropriate training methods to achieve specific training and development objectives
  • Use creativity in training as well as in training design to make your training interesting and captivating
  • Handle sensitive issues and difficult situations while conducting training
  • Map out a personal branding strategy that is unique that would position yourself in a crowded marketplace
  • Create a niche for yourself in the training market so that you can gain entry quickly and be sort-after eventually
  • Develop your personal marketing plan that will map out your strategies to be a successful professional trainer
4 PLATFORMS


1: TRAINING
The Core Skill Programme

This Core Programme covers the latest in training techniques where you not only learn but put into practice what you have been taught. This is done through a wide range of highly interactive exercises and practice sessions as well as super-learning methods and experiential techniques. Conducted in a supportive and dynamic atmosphere, you are also required to prepare and carry out 4 practice sessions, be assessed on 53 different training competencies and learn at least 18 different exercises/games. Three of these sessions will be video-recorded and critiqued to enable further improvements. Among some of the areas you will learn are:

  • 9 different Powerful Openings and 8 Ice Breakers you can use.
  • 11 ways to overcome nervousness and stage fright to make you look like a true professional.
  • How to present powerfully using multi-sensory techniques, humour, body language and voice projections.
  • Structuring your training/presentations - The Quest Learning Cycle and the 8-Step Structure.
  • Training Styles and Facilitation Techniques - Adjusting to the audience and building connections.
  • Use of Creative Training Techniques to increase participation and learning.
  • Games and Experiential Learning, Buzz and Hum Group, Questioning Techniques, Action Planning, Process Review Techniques.
  • Handling Questions, Briefing and Debriefing Skills, Feedback Techniques, Music and Environment Setting.
  • How to design training that will deliver results - Getting participants to put into action what they have learnt.
  • Super-learning Training Techniques - Speeding up the training intake.
  • 16 strategies on how to motivate learners and maintain a high level of energy and participation.
  • The Art of Vulnerability - How to never get any problems from difficult participants.
  • How to give instructions powerfully - The 6-Step Process.
Business Programme

Areas covered include:

Starting Your Own Training Business

You learn the different business models for training business and decide which model you want to start on. You will also learn how to find your ‘niche’ area and move on to determining the revenue model. In this module, personal branding and developing your unique selling proposition will be explored and established.

Marketing and Promoting Training

The marketing of training is a constantly evolving area as the market becomes more innovative. Topics from headline writing to writing a trainer blog will be covered. A marketing plan template is provided and you are required to complete and submit their marketing plan so that coaching in this area can commence. You will also learn how to write a proposal, how to do pricing and very importantly how to use social media to get training business.

How to Secure Training Projects

This segment uncovers the secret of how to become a huge success in the training industry. You will learn to sell, prospect for clients and get yourself known. You will go through the 6-Step Sales Cycle. Learn how to leverage to increase your training income and have more free time. Master a proven blueprint of how to sell your seminars and yourself as a trainer.

How to Organise and Market Training Events

This segment reveals to you the inner workings of how you can make money organising and marketing seminars. You will learn direct marketing techniques, advertising strategies and explore dozens of ways to bring people into the room. There will be valuable lessons on how to run previews and sell on stage. Most importantly, you will learn how to avoid all the expensive mistakes amateurs usually make in this business.

Note: You will be required to submit your personal marketing plan and, either individually or as a team, carry out at least one project which involves selling and marketing a training programme.

Online and Offline Lessons

Knowledge transfers are best done online rather than to take up valuable classroom time. These are also short seminars that can be accessed online or be attended in-class.

  • Training Needs Analysis
  • Training Design
  • Selling Techniques for trainers and consultants
  • Selling to Corporate Clients
  • Personal Image Branding
  • Social Media Marketing
  • Power point Mastery
  • Selling on Stage Techniques
  • Using Music in Training

And many more…

 

2: COACHING AND MENTORING

This phase of the programme does not only provide you with guidance and direction, but supports real-life training to build up your practical experience. The coaching and mentorship portion has two parts; Skill Coaching and Business Coaching


Skill Coaching: You will be assigned a Skill Coach who will work closely with you to help you acquire the competencies quickly and close some of the 53 competencies that you might need to improve. Get into the training profession in the shortest time possible. The Skill Coach will be experienced professional trainers chosen specially for their high level of training skills and expertise.

Business Coaching: Once you have completed the Business Programme (Part 2) you will have the templates and knowledge to make certain business decisions, thus enabling you to prepare your marketing plan for your Training Business. Upon submission of your marketing plan, the Business Coach will be assigned to discuss with you, examine and validate your Marketing plan. The Business Coach will then work with you to get your Plan implemented, through a one-year coaching engagement.

 

3: APPRENTICESHIP AND ASSESSMENT

There will be two types of live training assignments you are required to carry out.

Apprenticeship: There will be opportunities to be an apprentice at actual training sessions that are secured by Quest. You will be periodically informed of Quest training projects which you can participate in. Your participation as an apprentice, whereby you will be involved in a live training event is where you will learn the process and dynamics of a real-world training environment. This on-the-job learning experience is invaluable.

Assessment: Once you have completed the Core and Business programme and you have done your skill coaching, you can request for an assessment. You are required to organise and carry out a live training session (not less than 2 hours) with a live audience (not less than20 persons) and where you will be evaluated by an appointed Assessor. The assessment can be done live or videotaped and submitted to the Assessor. The result of the assessment will determine as to whether you will be awarded the Certification from IPMA (UK).

 

4: CPT ALUMNI'S CONTINUOUS LEARNING

CPT provides a platform for you to collaborate with each other through Alumni meetings organised every month. Moreover, you are welcome to re-attend the workshop with no charges other than the cost of hotel and materials.

 

Master Trainer and Founder

Mr K.C. See is the founder of Quest Group of Companies. He is a Chartered Accountant and Chartered Secretary and holds a Marketing qualification from Australia.

He started the Quest Group in 1984, growing it to a regional training, coaching and consulting Group with operations in Malaysia, Singapore, Australia, China and Hong Kong; and carried out works in 21 countries from as far east as Korea to as far west as Poland.

As a Principal Consultant and Coach, K.C. has helped numerous organisations in 20-over countries improve their performance, productivity and profits. His many clients include multinationals such as Citibank, Motorola, Sony, Siemens, Hewlett Packard, China Eastern Airlines, DB Schenker, Schneider, Merck, Nestle, Konecranes, Daimler, BMW and many more.

He is regarded as the Trainer of Trainers, having trained and mentored more than 1,400 Certified Professional Trainers across Asia. A powerful speaker and trainer, he has trained & mentored over 200,000 people in the past 36 years.

He has written seven books, one of which has been translated into five languages.

 

Reserve a Free Seat for the Course Introductory Session Now

Read more at Certified Professional Trainer Online
http://www.cptasiapac.com

 

QUEST

Quest is a leading results-based talent and leadership development consulting firm in Asia providing in-house training and consultancy across the region. We have offices in Malaysia, Singapore, Hong Kong, China and Australia.

Quest works with most major organisations in the region, helping them to improve their performance, productivity and profits. Its various corporate training events as well as public seminars serve as valuable platforms for our Certified Professional Trainers (CPT) to be exposed to and involved in live training and speaking engagements. There over 100 training programmes from which CPT graduates can choose to conduct as Quest Associate Trainers.

Quest was established in 1984 and has enjoyed a leading position in the market place, specialising in the field of Human Resource and Organisational Development. It has a proven track record and history of quality and reliability. Clients include multinationals like Motorola, Sony, Maxis, Siemens, Hewlett Packard, Dell, Intel, Kodak, Shell, Exxon-Mobil, Petronas, Maybank, Citibank, Hongkong Bank, China Eastern Airlines, APL Shipping, Merck, Virgin Air, Allianz, ING, Great Eastern, Tyco, Parker Hannifin, Capitaland, National Oilwell Varco, Bonia, Nestle, Swatch Group, Hai Di Lao, New Balance, Schneider Electric Konecranes, Daimler, BMW and many others.

CONTACT US

To contact us, email to cpt@questcorpglobal.com

Let us know your :-
Name
Mobile
Email
Profession
Country
What help do you need?

Thank you.

Certified Financial Coach


Certified Financial CoachTM
Become a

Certified Financial Coach TM

awarded by

Institute of Business Coaches (IBC)

& certified by

International Professional Managers Association , UK

Certified by
International Professional Managers Association, UK

Created Jointly by Institute of Business Coaches (IBC) with McMaster & Tin (MT)

For enquiries or appointment with our consultants, please contact:
Tel:+65–62252968
Email:cfc@qscasia.com orenquiry@mcmastertin.com

Institute of Business Coaches Pte Ltd (IBC)
Email:customercare@institutebusinesscoaches.com
Web site:www.institutebusinesscoaches.com
Managed by Quest Consulting Pte Ltd
133 Cecil Street,
#06–01A Keck Seng Tower,
Singapore 069535.
Tel: +65–62252968
Fax: +65–62258298

McMaster & Tin Pte Ltd
Newton P.O. Box 132,
Singapore 912205.
Tel: +65–91883928
Email:enquiry@mcmastertin.com
Web site:www.mcmastertin.com

In today’s environment, the emphasis is not just on academic intelligence in order to be successful but also emotional intelligence. However financial success is a direct function of financial intelligence. One of the most in–demand areas in education today is financial education. This does not relate to traditional academic pursuits but rather to an understanding and specific application of appropriate financial strategies for every person.

The demand for this area is huge and remains unfulfilled in market place in Asia today. There is a vacuum that financial advisers and financial service providers are not fulfilling yet. This is primarily because professionals in this field, whilst having all the knowledgeand expertise to help potential clients however, lack coaching skills. What they need is a roadmap towards becoming a professional coach. The future lies in the development of highly trained and knowledgeable financial coach. The opportunity is tremendous. So be in front of the pack. Be a Financial Coach.

This programme provides a fast–track opportunity for planners and advisers to acquire another platform with which they can support their existing expertise. CFC is a complementary programme for qualified financial planners and financial advisers as it enhances their ability to add value to clients and potential clients.

Coaching is the in–word in the new economy.  People are known to have paid thousands to acquire a coaching franchise (and for a small locality).

It is widely known by many that Tiger Woods paid a million dollars a year just for a coach to watch his swing in order that he perfects it.

Excellence is never an accident, it is developed and trained.  Therefore, financial coaches play a significant role in helping to develop financial intelligence and strategies for individuals.

This course is a 9–month MENTORSHIP programme with international certification from theInternational Professional Managers Association and Institute of Business Coaches (IBC).

It consists of 8 phases:

Phase 1
(2 days)
Financial Coaching Part 1
– Positioning & Marketing Financial Advice
– This 2–day workshop will help you to position yourself as the Financial Coach to your client and teach you how to build and market your financial coaching business successfully.
Phase 2
(2 days)
The Financial Mapping Process
–An innovative and practical 2 day workshop to help you communicate financial strategy to clients
Phase 3
(2 days)
Financial Coaching Part 2
–Building Influential Relationships
–This 2–day workshop teaches you on how you can utilize the CFC coaching process to build an influential relationship with your client that is based on trust. Discover techniques that will enable you to communicate more effectively with your client.
Phase 4
(2 days)
Financial Optimisation Strategies Part 1
– Income Planning
Discover financial strategies that you can use with your client and learn how to design unique strategies through your own research
Phase 5
(2 days)
Financial Optimisation Strategies Part 2
– Efficient Use of Financial Resources
a 2–day workshop designed to provide you with financial strategies that you can use with your client as well as teaching you how to design unique strategies through your own research
Phase 6 Assignments
–2 work–based and experiential practical assignments
–1 final assignment involving a group presentation
Phase 7 Group Coaching
–separate group coaching sessions in between assignments
Phase 8 Mentoring
–individual coaching and mentoring through email and telephone

 

All applicants will go through an interview before confirmation. Please note that the Certified Financial Coach in this programme is not considered qualified under the local country Financial Planner/ Financial Adviser Act where the student may still need to sit for the necessary examinations and qualifications required by the local regulator.

It is compulsory to complete all the above 8 phases before being certified.

Who Should Be Certified

Financial advisers, insurance advisers, accountants, investment advisers and anybody currently employed in the financial services sector and who is looking to developing a platform and competency to educate others financially.

Programme Structure Process Flow

 

Programme Details

 

Phase 1

Financial Coaching Part 1:Positioning & Marketing Financial Advice

This 2–day workshop is led by one of the most successful coach/trainer in Asia. This is a highly practical and hands–on intensive programme that will impart essential skills and knowledge that will help position yourself as CERTIFIED FINANCIAL COACH. You will also learn how to build and market your financial coaching business successfully.
Unit 1: Introduction to the CFC Programme

  • Background
  • Positioning yourself as the Financial Coach to your Client
  • Financial Mapping
  • Ethics
  • Competencies
  • Fee Structure
  • Preferred Client Profile
  • The CFC Client Proposition
  • Conclusion

Unit 2: Financial Coaching –Profiling

Unit 3: Marketing Coaching Services

  • Developing the YOU
  • The Financial Coach
  • Personal Branding and USP

Unit 4: Maintaining the Financial Coaching Business

  • The Leveraged Marketing model
  • Referral – the Key
Phase 2

The Financial Mapping Process

This 2–day course will include 4 sessions, based on a case study of a real client, designed to cover:

  • the process of financial planning
  • the process of analysis of client information and
  • designing a document to deliver financial advice

Session 1: Profiling

  • Personal Profiling
  • Personality Profiling
  • Money Personality Profiling
  • Risk Profiling

Session 2: Financial Gap Analysis

  • Analysis and identifying financial gaps

Session 3: Discussion Leading to Financial Strategy

  • A logical process to develop financial strategy
  • Mapping the Strategy – A new way to communicate

Session 4: Making it Happen

  • Making it happen – more than a simple administrative task

Session 5: Continuing Influence

  • Making an impact
  • Continually developing the interest
  • Providing ongoing inputs
Phase 3

Financial Coaching Part 2: Building Influential Relationships

This is a powerful 2–day workshop led by one of the most successful coach/trainer in Asia. This is a highly practical and hands–on intensive programme that will impart essential skills to enhance your position as the Financial Coach to your client.
Objectives:

  • Utilise the CFC coaching process to build an influential relationship with client
  • Use your understanding of the client’s styles to respond accordingly in order to influence and to coach
  • Select what approach the client would respond to in order to build trust and be willing to communicate his financial data and requirements to you
  • Use a variety of questioning techniques to enable you to discover needs so that both you and your client can construct mutually agreed financial solutions and strategies
  • Learn the principles of building influential relationship

Programme outline:

  • Module one – trust and empathy
    • Four elements of trust and how to use them to foster a long–term bond with the client
    • How to project empathy and gain endorsement
  • Module two – CFC coaching – the 6–step influencing process
    • Establishing the coaching platform
    • Understand the needs – the SEDISC process
    • Educating the client – developing the solution
    • Supporting the client and overcoming concerns
    • Coaching to acceptance and action
  • Module three – handling resistance
    • How to identify resistance
    • Why clients resist change and the cause of resistance
    • Methods of handling resistance
Phase 4

Financial Optimisation Strategies Part 1 – Income Planning

This is a powerful 2–day workshop on how you can discover financial strategies that you can use with your client and learn how to design customised strategies for them. You will also learn about your money personality.
Objectives:

  • Help clients develop their income optimization strategic plan
  • Educate the client on the concept of multiple source of income and chart out actions to take to achieve multiple incomes
  • Inculcate the good money habits using the six biscuit box concept
  • Help client work out what they need to do to search for income opportunities using the opportunity search matrix
  • Understand money personality and how to profit from it

Programme contents:

  • Part 1
    • Income optimization strategic plan
    • The income strategy road map
    • The biscuit boxes
    • The time leverage matrix
    • The different kind of income
    • The R.I.C.E concept
    • The cash flow statement
    • The cash flow quadrants
    • The opportunity search process
  • Part 2
    • What is money personality and how you can profit from it
    • Dealing with different money personalities
    • How to help them make changes and their money habits
Phase 5

Financial Optimisation Strategies Part 2 –Efficient Use of Financial Resources

This is a 2–day course that is focussed on real case studies.
You will learn how complex and innovative strategies can be developed in the four key areas of:

  • Tax and estate planning
  • Insurance planning
  • Investment planning
  • Retirement planning

Learn how to think outside the box!

Phase 6

Assignments

There are a total of 3 work–based and experiential practical assignments where you have to practise “live” what you have learned.

Assignment A: You will be provided with a potential client and will be required to take the client through the financial coaching process.

Assignment B: You will be required to secure a potential client who is not a relative or close associate and will be required to take the client through the financial coaching process.

For both the above assignments, the client will be required to undertake an exit interview following the presentation of the financial plan. You will be assessed on your performance on the basis of this exit interview. Your presentation plan will also be assessed for this purpose and you will have to submit a written report on the assignments.

Assignment C: You will be required to carry out a group briefing and coaching session with a group of not less than 10 participants. The topic will be “From Sales Based Advice to Advice Based Sales – A Paradigm Shift”. You will be evaluated based on the responses of the group being coached. You will also be tested based on your evaluation skills and your ability to influence people. This session may be video–taped by the organiser for the purpose of evaluation and certification.

Phase 7

Group Coaching Sessions

There will be separate group coaching sessions in between the assignments, in groups of 6–7 participants and you will have to attend 3 group coaching sessions (with one assigned Group Coach).

Phase 8

Mentoring

You can also get individual coaching and mentoring through email or telephone. You can access to the Mentors and Coaches in the respective specialised areas through any of the modes mentioned throughout the 9–month mentorship programme.

Administrative Information

  1. Programme requisites:
    • Qualifying criteria – CFP, FCHFP. CHFC, BBFP, BBEF, BDEFT (must cover FP course) and/or BBACC (must cover FP course).
    • All applicants will be required to go for an interview prior to acceptance.
  2. Course duration:
    • This is a 9–month mentorship programme and participants will be required to complete all 8 phases within the 9–month programme in order to be certified. Participants will also be required to attend a total of 10 days, face–to–face workshops, 3 group coaching sessions and complete all the assignments and coaching practice.
  3. Panel of Speakers and Coaches includes:
    • Adj. Prof. Wes McMaster, CFP, McMaster & Tin Pte Ltd
    • Christina Tin, CFPCM , McMaster & Tin Pte Ltd
    • KC See, Quest Group & MasteryAsia and Founder of the “Money Mastery Mentorship Programme”

    (Please refer appendix for their biodata)

  4. Programme Fee:
    Please contact the office for details.
  5. How to apply: For consultation and application, please contact:
  6. Tel : +65–62252968 (Singapore) or +603–90596218 (Kuala Lumpur)
    Email:cfc@qscasia.comcustomercare@institutebusinescoaches.com
    Or enquiry@mcmastertin.com

For more information on the programme, please log on to institutebusinesscoaches.comOr www.mcmastertin.com
For online application, please log on to www.masteryasia.com/ibc/cfc

Institute of Business Coaches Pte Ltd
c/o Quest Consulting Pte Ltd
133, Cecil Street,
#06-01A Keck Seng Tower,
Singapore 069535.
Tel: +65-62252968
Fax: +65-62258298

Kuala Lumpur office:
9-5 Jalan,
8/146 Bandar Tasik Selation,
Sg Besi, 57000 Kuala Lumpur,
Malaysia.
Tel: +603-90596218
Fax: +603-90596248
Email:cfc@qscasia.com
Website:www.institutebusinesscoaches.com


McMaster & Tin Pte Ltd
Newton PO Box 132 S(912205),
PO Box 481,
Collins Street West,
Vic, 8007, Australia.
Tel: +65-91883928
Email: enquiry@mcmastertin.com
Website: www.mcmastertin.com
Appendix: Biodata of panel of speakers and coaches

Adj. Prof. Wes McMaster,CFP

Wes built his own financial planning business and ran it for 16 years. He has been the CEO of a number of large national financial planning businesses and he was Chairman of the Financial Planning Association of Australia for two years. During his period as a director of the FPA, he contributed to much of the thinking that has now emerged in the Financial Services Reform Act governing financial advice in Australia.

Prof. McMaster’s present role is that he is a Director of his own consulting business, McMaster Securities Pty Ltd. He is providing business planning and strategic advice on distribution as well as the establishment and positioning of financial services businesses. He is also advising institutions and individual businesses on acquisitions and mergers. His principal clients are financial institutions, accounting groups and financial planning businesses.

He is also providing consulting and training services in South East Asia through his company, McMaster & Tin Pte Ltd based in Singapore. He and his partner have been recently engaged in writing and delivering training courses in financial planning to private bankers in financial institutions. He is also sought after as a speaker on directions in financial planning in the region.

Wes is consulted on business issues in financial advice businesses ranging from brand name institutions to financial planning practices. He has also developed a reputation among the leading law firms as an expert in rules governing financial advice.

Wes is also a Director of The Money Managers Ltd in Melbourne as well as Adjunct Professor of Financial Planning at RMIT University.

Christina Tin, CFPCM, M.Bus (Finance), B.Bus (Financial Planning)

Christina has built an outstanding career in financial services. Her in-depth knowledge in financial planning enables her to successfully advise and help clients preserve and grow their wealth.

Christina is involved in consulting and development of financial planning business and organising and conducting financial planning training. She also holds the responsibility to promote professionalism in the financial services industry in her capacity as Co-Founder of the Financial Practitioners Association for Graduates Singapore (FPAGS).

Christina actively shares her wealth of practical financial experience with working professionals in the banking and insurance industry as well as undergraduates where she lectures regularly at Singapore Institute of Management (SIM). The courses that Christina conducts include Bachelor of Business in Accountancy, Bachelor of Business in Financial Planning and Bachelor of Business in Economics and Finance and the Certified Financial Planner Programme.

Christina is a Certified Financial Planner. She also has a Master of Business degree in Finance from the University of Technology Sydney in Australia and a Bachelor of Business degree in Financial Planning from RMIT University in Australia.
KC See

International Trainer, Speaker, Author and Coach

Mr. KC See founded MasteryAsia, a global mentoring organisation that is dedicated to helping individuals achieve financial independence through education and mentorship. With over 5000 graduates throughout Malaysia, Singapore, Australia, Indonesia and other countries, the Money Mastery Mentorship programme has inspired and helped thousands to create wealth and multiple sources of income using coaching, training and a e-support system. Every three months up to 200 people from 6 different countries would travel to where he lives to spend three days with him at his renowned Money Mastery Bootcamp.

K.C. See is also the Founder of the Quest Group, a group of companies involved in HRD training and OD consulting, publishing, elearning and information technology with offices in Kuala Lumpur, Singapore, Jakarta, Shanghai and Bangkok.

KC is a Public Accountant and Chartered Secretary, and he also holds a Marketing qualification from Australia. He wrote four books, including the bestseller “Leveraging Time to create Wealth” and his latest is “Quest for Excellence: An Asian Executive guide to personal performance, productivity and profits”. He has worked with Robert Kiyosaki and is acknowledged in two of Robert’s book including, “Rich Dad, Poor Dad”.

K.C. is a powerful speaker and trainer, having trained & mentored over 50,000 people over the last 18 years. He has been invited to many countries to speak at various conferences including Korea where he spoke at the International Internet Marketing Conference, Hong Kong where he was the keynote speaker for the Asian IT Venture Capital Forum and Australia where he addressed the National CPA conference. He is a regular contributor to business magazines and has been interviewed on radios and televisions in the region including Channel News Asia. He did a series of Positive Business Minutes for Singapore’s News Radio 93.8FM and the Money Wise series for the Money Tree Programme, TV Malaysia.

Certificate in Training (CIT) Programme

Introduction to the Programme

The Certificate in Training (CIT) Course is a comprehensive skill development programme providing the necessary competencies and resources required for a rewarding profession as a Trainer.

This is not a typical train-the-trainer course as aside from teaching participants to be great trainers by learning how to conduct training at a high energy level with powerful results. It uses creative training techniques which provide you an opportunity to practice what you have learned and perfect that in “mock-up” sessions before going into real practice. It also comes with on-the-job assignment.

This course is designed for intended practitioners only and is meant for people who want to immediately be able to make significant transformations as a Trainer. It would also be a very good foundation for anyone who has certain expertise but no prior training experience.

It’s highly practical and intensive, covering 5 modules with 4 practical class assignments and 1 on-the-job assignment.

CIT is certified and validated by International Professional Managers Association (IPMA), UK, a professional body providing qualifying examination scheme to enable successful candidates to earn a practicing license and the certified status. Their range of qualifying examinations in Management have been benchmarked by The National Recognition Information Centre (NARIC), an agency of the UK Department of Education and Science, as equivalent to National Qualification Framework (NQF) Level 6 which is equated to a degree as awarded by a UK University.

Objectives

By the end of this programme participants will be able to:

  • Conduct training programmes that are exciting and of high energy level using creative training techniques.
  • Select appropriate participative training methods to achieve specific training and development objectives.
  • Create a super-learning environment, one that is supportive and participative.
  • Carry out training needs analysis at organization, group and individual level.
  • Plan and design powerful, participative training sessions.
  • Brief and debrief trainees to ensure the successful execution and conclusion of each training activity.
  • Handle sensitive issues, which can develop while conducting training.
  • Encourage self-development in their trainees.
Programme Structure
  • Core Programme – This 40-hour (2 weekends) intensive programme covers the latest in training techniques where participants not only LEARN but put into PRACTICE what they have been taught. This is done through a wide range of highly interactive exercises and practice sessions as well as super-learning methods and experiential techniques.

    Some of the powerful areas covered in the programme:-

     

    • 9 different Powerful Openings and 8 Ice Breakers you can use
    • 11 ways to deal with nervousness and stage fright
    • How to Present Powerfully
    • Structuring your Training/Presentations - 6 different structures
    • Training Styles and Facilitation Techniques
    • Use of Creative Training Techniques to Increase Participation and Learning:
      • Games and Experiential Learning, Buzz and Hum Group, Questioning Techniques, Case Studies, Action Planning, Process Review Techniques.
      • Handling Questions, Briefing and Debriefing Skills, Feedback Techniques, Music and Environment setting
    • Super-learning Training Techniques-speeding up the training intake
    • How to motivate the Learners and maintain a high level of energy and participation- the 16 strategies
    • How to give Instructions Powerfully – the 6 step process
  • Practical Assignments – 4 very practical class assignments, 3 of which will be video-recorded for participant’s future reference and evaluation. All these assignments will be conducted in mock-up sessions participated by fellow course mates and will be facilitated. Participants can expect critical assessment of and by everyone involved in the class. This is to help them improve on your training skills before you go “live”.

  • On-the-job Assignment – There will be 1 on-the-job assignment where upon returning to work, you will have to provide us with one real training assignment (either you obtain on your own or by your organization) in which you required to send the video recording to us to evaluate your performance and provide feedback and improvement via tele-coaching.

  • Evening Classes – There will be additional classes held in the evenings or over the weekends covering the following areas like Training Needs Analysis and Personal Image & Branding.

  • Community Portal and Support – Access to our unique and latest community portal where participants will also have continuous learning and networking opportunities through the monthly Alumni meetings.

Upon completion of all the above and meeting the standards, participant will receive the “CERTIFICATE IN TRAINING” awarded by International Professional Managers Association (IPMA), UK.

Who Should Attend

Anyone who wish to embark on training as a career or who are already an existing trainer within an organization who wishes to be a greater trainer and learn the latest training techniques, enhance your training effectiveness and credibility as a trainer.

Anyone who may have plans in the future to venture into the training profession either by your own initiatives or as a career development plan by your organisation.

All applicants may have to go through a personal interview prior acceptance to the programme.

From this programme, graduates will obtain a Certificate in Training awarded by IPMA, UK which will set you apart from other trainers and thus help provide better opportunities for career enhancement or enhances your credibility as a certified trainer.

Resource Consultants

Quest has a large faculty of competent and proficient consultants and coaches in this area.

Mentor and Master Trainer

Mr K.C. See is the Founder of the QUEST Group, a group of companies involved in publishing, training, consulting, e–learning and mentorship, with operations in five countries. He is a Chartered Accountant and Chartered Secretary, and holds a marketing qualification from Australia.

A powerful speaker and trainer, he has trained and mentored over 75,000 people since 1984. K.C. has helped numerous organizations in Asia improve their performance, productivity and profits. He is highly sought after as a consultant in the areas of strategic planning and change management. His many clients include multinationals such as Citibank, Motorola, Sony, Siemens, Hewlett Packard, Compaq, Merck and British Airways. As a professional trainer, he held the record of earning a training revenue of USD$95,000 over a weekend.

K.C. is a Fellow of the Chartered Institute of Personnel and Development, UK. He has written four books, one of which has been translated into two languages. He was also featured in the book, The S–File: Profiles of 20 successful Malaysians.

For Enquiries, Please Contact:

Quest Learning Sdn Bhd
9-5, Jalan 8/146 Bandar Tasik Selatan,
Sungai Besi,
57000 Kuala Lumpur, Malaysia.

Tel: +603-9059 6218
Fax: +603-9059 6248
Email: customercare@qscasia.com

Certified Professional Coach

Certificate in Social Media (Marketing)

Certificate in

Social Media (CSM)

-Marketing Track-

Singapore Office:

NetProfitQuest Pte Ltd

420 North Bridge Road,

#04-07 North Bridge Centre,

Singapore 188727.
Tel: +65 3108 0317 ext 306

Fax: +65 6883 2187

Mobile: +6012-208 2900 (Bernice)

Email: custsvc@netprofitquest.com

Website : www.netprofitquest.com

Malaysia Office:

NetProfitQuest Pte Ltd

9-5 Jalan 8/146,

Bandar Tasik Selatan,

SG Besi,
57000 Kuala Lumpur, Malaysia.
Tel: +603-9059 6218

Fax:+603-9059 5908

Mobile: +6012-208 2900 (Bernice)

Email: custsvc@netprofitquest.com

Website : www.netprofitquest.com
Introduction to the programme

Social media is fast gaining popularity and is in many ways are more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking, is being rapidly replaced by their online social media equivalents such as Blogs, Youtube, Podcasts, Twitter and Facebook.

The low-cost, wide reach, ease-of-use and speed to implementation of these social media platforms, level the playing field for businesses to reach huge numbers of prospects effectively, something that usually would be prohibitively costly for many SMEs to do using traditional media. For SME owners, it’s really about leveraging on all these online social media platforms to improve branding, PR and marketing for their business.

NetProfitQuest provides MNCs, GLCs, Self-Employed Professionals, SMEs and other corporations or professional bodies with alternative marketing channels, to create additional revenue without increasing the cost per sale OR increasing marketing budget.

We deliver the World’s FIRST and ONLY 1-on-1 professional business consultancy program, that provides a proven Marketing Re-engineering Process, delivers an effective Social Media driven Marketing System, and empowers clients through Business Coaching.

Our stringently selected and tri-disciplinary trained NPQ Business Coaches will assist our clients in performing NPQ Marketing Reengineering and implementing the Net Profit MarketingTM System to attract more clients, close more sales and generate more referrals.

Certificate in Social Media (Marketing)

The Certificate in Social Media (CSM) is a "Do-It-Yourself" program for participants who have internal implementation capabilities.

The participant attends a 2+2 days (total 4 days) hands-on NPQ Application Workshop, followed by 3 post-workshop clinics and then 3 group coaching sessions, to perform marketing re-engineering and learn the framework & tactical implementation of a social media-driven marketing system.

Phase ONE: Training (2+2 Days NPQ Application Workshop, 3 Post-Workshop Clinics)

Phase 1A is a 2-Day Planning Process of the NPQ Application Workshop. Participants will learn how to derive marketing strategy, perform marketing physics and understand marketing mathematics.

Participants will also be guided through the process of research and brainstorm to develop a site content blueprint for a high-traffic website. After this Phase 1A, there will be a 2-week break to allow the participants to complete the development of the site content blueprint before returning for Phase 1B.

Phase 1B is a 2-Day Practical Session of the NPQ Application Workshop. Participants will learn the technical know-how of building a high traffic content hub based on the site content blueprint. Participants will then setup and optimize various social media platforms to extend the reach of the content hub, participate in conversations and build communities on these social networks.

Phase 1C consists of 3 Post-Workshop Clinics, each 3 hours in the evening, to assist participants in implementing the knowledge they learned in the workshop into their businesses.


Phase TWO: Coaching (3 Group Coaching Sessions, facilitated by NPQ Business Coach)

After completion of Phase One, there will be 3 group coaching sessions, facilitated by a certified NPQ Business Coach, to coach & monitor the implementation of marketing reengineering and social media driven marketing system into the participant’s business.

Phase THREE: Assignment (1 Project Assignment & 1 Practical Project)

In the final phase of this program, there will be 1 project assignment and also 1 practical project based on applying the social media system provided. Outcome of this project is a social media presence in all major platforms and a high traffic content hub with 31 pages of online content.

Participants who have completed all THREE phases of the program will be eligible to be awarded the "Certificate in Social Media" by International Professional Managers Association (IPMA), UK.

Detailed Course Content
Module 1:

Marketing
Re-engineering
Marketing Strategy
  1. What is marketing strategy
  2. 4 Steps in crafting strategy
  3. Elements of successful strategies

Marketing Physics

  1. First Law       – Overt Benefits
  2. Second Law  – Real Reason to Believe
  3. Third Law      – Dramatic Difference

Marketing Mathematics

  1. 29 key marketing questions to uncover "hidden" profit – increasing sales without increasing marketing budget
Module 2:

Content Hub
Planning

Planning Your Content Hub
  1. What is Content -> Traffic -> PREsell -> Monetize (CTPM) process
  2. How to research site concept and select a niche
  3. How to brainstorm and derive your master keyword list, with demand, supply and profitability analysis
  4. How to structure site content blueprint based on 3-tier architecture
  5. How to plan monetization options
  6. What is the right process to choose and register domain name
Module 3:

Content Hub
Creation

Creating a High Traffic Content Hub
  1. How to create a professional look and feel for your content hub
  2. How to structure search engine optimized content
  3. What are the strategies of creating content
  4. How to build free search engine traffic
  5. How to increase search engine rankings
  6. What are the strategies to build relationships with prospects
  7. How to distribute your content using RSS
  8. How to develop email marketing strategy to generate sales
  9. How to set up contact form to collect enquiries from your website
  10. How to allow visitors to share your content easily
  11. How to get visitors to do all the work of creating content for you
  12. How to know where your traffic is it coming from and going to
Module 4:

Social Media
Marketing

Social Media Marketing
  1. What is the correct social media mindset
  2. What are the 23 types of social media
  3. What are primary, secondary, aggregation & syndication networks
  4. How to structure social media blueprint
  5. How to integrate secondary content network to your content hub
  6. How to setup content syndication network to distribute content
  7. How to setup content aggregation network to aggregate content
  8. How to use Youtube for marketing
  9. How to use Twitter for marketing
  10. How to use LinkedIn for marketing
  11. How to use Facebook for marketing
Resource Consultants

Mr. KC See, an accountant by training, has been in business for the last 25 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Program. A seasoned Marketer, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

Mr. Willy Lim was a Singapore Government scholar, graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. In one occasion, he built and trained a FMCG sales team from zero to over USD 200,000 of monthly revenue in less than 6 months.

What Some NPQ Clients Have to Say
Click on the Picture below to Watch the Video

"I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non-traditional ways of distribution can benefit from NPQ."

Hugo van Vledder
Chief Marketing Officer, eTiQa Insurans & Takaful

Past Participants of NPQ Workshops

Certificate in Social Media (Public Relations)

Certificate in

Social Media (PUBLIC RELATIONS)

-A 6-9 months certification course-

Quality Excellence

Service Technology

NetProfitQuest Pte Ltd

Singapore:
420 North Bridge Road,
#04-07,
Singapore (188727).

Malaysia:
9-5, Jalan 8/146,
Bandar Tasik Selatan,
Sungai Besi57000,
Kuala Lumpur,
Malaysia.
Email :shum@netprofitquest.com
Website:www.netprofitquest.com

Introduction to the programme

In these turbulent times, we need to forget the old rules of PR and Marketing. The new rule is to use online contents and social media tools to reach our clients directly. We need to learn how to use these social media platforms like Facebook, Twitter etc to engage with our target market and how it can eventually increase our business net profit.

These social media platforms are one of the best ways to engage our customers in a meaningful conversation …and are also one of the most cost effective way to do viral marketing and targeted marketing, especially so in tough economic times like now.

People today are tired of being bombarded by one-way monologue mass advertising. It is not enough to just use traditional media to reach and connect with our target market…THE OLD RULES HAVE CHANGED!

Web 2.0 tools have empowered our customers with an online voice and they want us to hear it! They want information, they want to be able to make choices based on what they learn or find out from our site, they want a dialogue with us and other consumers.

So smart Marketers, PR and Brand Consultants, Entrepreneurs and Business Owners would want to learn how to engage with customers in a dialogue and let them fall in love again with their products, services and brand…or be left behind forever!

They must Learn How to Develop A Social Media Blueprint to Engage with their Target Market & Build a Marketing Funnel that Attracts Targeted Traffic and Convert Them into Paying Customers Using Social Media Marketing!

Objectives

Some of the things they will learn from the programme includes:

- What are the challenges of modern marketing?
- How has the rules changed – Push Marketing vs Pull Marketing?
- What are Social Media and why is it important for businesses?
- In what industries & areas are Social Media being utilized?
- What is the difference in approach between offline marketing and online marketing?
- How to use C-T-P-M model to generate and monetize online traffic?
- How to implement an effective Social Media driven marketing funnel?
- What are the 23 different types of Social Media?
- What are Primary, Secondary, Syndication and Aggregation Networks?
- How to design your Social Media Blueprint?
- What are the components of a marketing-centric website?
- How to measure ROI of Social Media and what is the framework?

They will learn not just the WHY and the WHAT but most importantly, HOW they can use social media to stay ahead of their competitors. They will get step-by-step action plan to structure, setup, integrate and implement a social media driven marketing or public relation funnel to:

1. Find and connect with the right audiences,
2. Create compelling communications that will attract strong interest and attention,
3. Establish credibility and trust with prospects
4. PREsell their prospects about their products and services to increase conversion
rates.

Programme Structure

Participants can take upto 9 months to complete the programme and or as early as 6 months depending on how fast they can complete the practical assignment in order to be
certified.

Students can opt either one of these tracks:

1) Certificate in Social Media (Marketing) or
2) Certificate in Social Media (Public Relations)

There are 3 phases:

Phase 1) Training (upto 52 hours of face-to-face training)

- 1-day workshop on Marketing Physics OR Public Relations Essentials
- 3-day workshop on Social Media Application
- 3 post-workshop clinics

Phase 2) Coaching (upto 10 hours of personal coaching)

- 3 group coaching
- Individual email coaching
- Personal NPQ coach assigned to coach and monitor progress

Phase 3) Assignment

- 1 project assignment on either Marketing or Public Relations (submission of plan)
- 1 practical project based on applying the social media system provided. Outcome of the project is a social media presence in all major platforms and online contents of 31 pages (with traffic and ranking system built in)

Who Should Attend?
Those who are in Marketing, PR, Brand-building, Website business, Design or if they are a Business Owner, Entrepreneur, Infopreneur or simply if they aspire to be Social Media Marketing Experts

Resource Consultants
NetProfitQuest has a large faculty of competent and proficient consultants and coaches in this area.

ENCLOSED:

Appendix 1:

Detailed programme contents for the 4 days Application Workshop (Marketing track)

Certificate in Business Management(ICT Entrepreneurship)

Certified by
International Professional Managers Association, UK

Introduction to the Programme

Telecommunication is the fastest and widest growing business today. One significant growth is the invent of technology that enables such communication via internet services, using cable and wireless forms that allow us to access internet anytime and anywhere for sourcing of information and/or for communication. The increased in demand makes it the most sought after business in this millennium. The Government is encouraging more players in this sector to boost telecommunication entrepreneurship in the country, and to further research on how to maximise use of such technologies for other applications.

There is huge potential for entrepreneurs to embark on a business in the telecommunication industry and we can help them jump-start their business with this Certificate in Business Management, specialising in ICT Entrepreneurship.

Objectives

This course is ideal for anyone who is required to run, manage and grow a business in the telecommunication industry.

By the end of this course, students will be able to:

  • Acquire strategic tips to run or fine tune a new or existing business.
  • Fundamentals to start own business, including examining business opportunities, exploring markets and the fundamentals of consumer behaviour
  • Skills to cultivate business structures and develop business plans for increased profitability and understand legal requirements for the business.
Programme Structure

The course consists of 9 modules, can be conducted on part time basis and take up to 6 months to complete.

Overview of the structure:

  • Phase 1 – Training
    54 hours face-to-face interactive workshops
  • Phase 2 – Practical & Assignments
    1 practical assignment and 1 project presentation based on real life project implementation in the business they are in and this will be assessed and approved in order to be qualified for the Certificate.

Module Descriptions:-

  1. Identifying Opportunities in the Telecommunication: Understand the opportunity of telecommunication industry and the market potential so as to build confident venturing into the industry.
  2. Business Setup and Legal Requirements: Introduction to business structure, procedures for incorporation of a business, regulations and legal, etc.
  3. Business Planning and Financing: Tools for writing an effective business plan and to acquire the know-how to raising funds.
  4. Financial Management: Familiarise accounting and financial concepts that is fundamental in the financial management of any organisation’s survival and viability.
  5. Promoting and Marketing the Business: Utilise proven templates for promoting and marketing their telecommunication business.
  6. Using Internet to Market the Business: Learn how to use internet as a medium to promote their business.
  7. Selling Skills and Setting a Sales System: Selling principles for effective selling skills and develop sales system for the organisation.
  8. Managing Customer Service: Provide fundamentals for customer service excellence that will win customers and retain them.
  9. Recruiting, Managing Staff and Motivating for Performance: Fundamental for recruiting the right staff force, setting standards for performance, manage, motivate and reward them.

Who Should Attend?

This course is available to anyone who is either presently in the telecommunication industry or anyone aspire to start own business in the industry. It’s designed specifically for:

  • Employees who are currently working in the telecommunication industry for someone else and want to gain a certification in business management that helps them to move up in their career path and get promoted to be a manager.
  • Entrepreneurs who own or manage their own telecommunication business and want to train their existing managers to learn to manage the business for them.
  • Those who are retrenched workers or planning their job transition and have interest and passion for the telecommunication industry or even planning to start their own business in this area.
  • Anyone who is keen to explore in the telecommunication market.

Faculty Members

This programme is administered by Quest with the help of a team comprising of International Business and Management Professionals. This adds value to students as they will be able to tap on the collective experiences and knowledge of a wide range of dedicated professionals. The faculty will include Working Industry Practitioners where relevant.

For Enquiries, Please Contact: Quest Learning Sdn Bhd
9-5, Jalan 8/146 Bandar Tasik Selatan,
Sungai Besi,
57000 Kuala Lumpur, Malaysia.

Tel: +603-9059 6218
Fax: +603-9059 6248
Email: info@qscasia.com

Certificate in Business Management(Beauty & Wellness)

Module & Outline

Module 1 : Identifying Opportunities in the Beauty & Wellness area

  • Understand the revolution of the industry
  • Highlight and trends
  • Why beauty and wellness is booming
  • Important Characteristics in Products or Services
  • Making Your Fortune in Beauty and wellness.
  • Physical Distribution vs Intellectual Distribution
  • Positioning yourself

Module 2 : Business Setup and Legal Requirements

  • Making the decision
  • Attributes of an entrepreneur
  • Choosing the appropriate business structure

Module 3 : Financial Management

  • Introduction to accounting & finance
  • Understanding financial statement
  • Analysing financial statements
  • Budgeting for business
  • Managing working capital

Module 4 : Business Planning and Financing

  • Business plan outline
  • Statement of purpose - executive summary
  • The organization plan
  • The marketing plan
  • Financial documents
  • Getting funding for business

Module 5 : Recruiting, Managing Staff and Motivating for Performance

  • Understanding the need for a system
  • How to ensure that you hire the right staff
  • Obligations of the employer when new staff is at work
  • Managing staff
  • Motivating staff for performance

Module 6 : Managing Customer Service

  • What is Quality Customer Service?
  • Understanding Customers' Need
  • Identify the "Moment of Truth" of in your organization
  • Customer Service Scenario
  • Service Outcome and Process
  • Our Service Process and Potential Service Gaps
  • Identify Customer's Needs - Using Appropriate Communication Styles
  • Service Recovery - Know What You Can Do and Limitation

Module 7 : Promoting and Marketing the Business

  • Marketing strategies
  • Marketing physics
  • Marketing mathematics

Module 8 : Selling Skills and Setting a Sales System

  • Learn the sales process and understand why customers buy your products and services
  • Leveraged selling help to improve productivity by focusing on areas that produce the most results
  • Planning a good sales and incentive system that motivate your staff
  • Use the Sales Mountain to address the challenges faced in the steps of the sales process
  • Learn to handle objections and ask for referrals
On-the-job Assignment

1 project presentation to be done after completed the classes. You are to sell your promotion or marketing plan to your management (using the template learned in class). You may be required to present this LIVE or RECORDED. Limit your presentation time to maximum 20 minutes.

© Copyright International Professional Managers Association 2025

Contact Us | Conferences | News | Code of Conduct | Management Competences

5 Starnes Court, Union Street, Maidstone, Kent ME14 1EB England. UK
Tel: +44 (0)1622 672867    Fax:+44 (0)1622 755149